Influencer Marketing - Social Auraa

ROLES AND RESPONSIBILITIES AS LEADING INFLUENCER MARKETING COMPANY IN MUMBAI

As the leading influencer marketing agency in India, we specialize in connecting brands with the right influencers to amplify their reach and engage targeted audiences. Our comprehensive approach includes:

Tailored Influencer Partnerships: We carefully match brands with influencers whose values and audiences align, ensuring authentic and impactful collaborations.

Creative Campaign Development: Our team designs innovative marketing campaigns that resonate with consumers and drive engagement.

Strategic Market Analysis: We conduct in-depth research to understand industry trends and competitor strategies, helping brands stay ahead in the dynamic digital landscape.

Brand Awareness & Trust Building: We focus on enhancing brand visibility and cultivating trust among consumers through credible influencer endorsements.

Event Participation & Networking: We actively participate in industry events to forge valuable connections and expand our network of influencers and partners.

Performance Tracking & Reporting: Our commitment to transparency includes detailed tracking of campaign performance, ensuring high ROI and effective results.

Types of influencers

Nano- 10k to 50k followers

Nano-influencers are normal social media users with a following of about 10,000 to 50,000. They are influencers at the initial stage and are still learning social media influence by working hard with their content.

Micro- 50k to 100k followers

A micro-influencer is someone who has a higher social media following than that of an average person but less than that of a celebrity. They use their following to promote products relevant to their niches or expertise.

Macro- 100k to 1M followers

Macro-influencers are influencers with followers ranging from 100,000 to 1,000,000. They have reasonable engagement rates and a large audience, making them ideal for brand endorsement or collaboration. Macro-influencers usually have prior experience in their chosen niche.

Mega- 1M+ followers

With more than a million followers, mega-influencers are highly prominent on social media due to their celebrity status. They're most active on social media channels where their target audience is present, and with the help of a huge fan following, they generate a ton of engagement.

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How it works

Analyzing the marketing goals

Before designing the influencer marketing campaign, we first evaluate and comprehend the business’s marketing goals. Your company’s goals could be different, such as boosting sales, increasing website traffic, or building brand awareness. Once the goal is selected, we assess the brand message to determine brand sentiment.

Analyzing the target audience and the product

In addition to adequately understanding the brand’s marketing goals, we also examine the target audience to understand their needs and wants. After analyzing the brand’s target audience, we locate the perfect influencer with a relevant audience – demographics and behavioural traits. This allows us to portray the brand in the best possible way.

Choosing the right Influencer

Social Auraa is one of India’s top influencer marketing agencies, with an extensive network of influencers. We locate the perfect influencer with a relevant audience – demographics and behavioural traits. This allows us to portray the brand in the best possible way.

Designing and executing the campaign

Following selecting the best Instagram influencer in terms of engagement, reach, and demographics, our team of specialists works with the brand to create marketing campaign that achieves the end goal. Then influencers generate original content that reflects the brand’s value and interacts with consumers personally.

Achieving the goal and good ROI

Our creators use their accounts to post unique and engaging content to tell a story and inspire people to buy the product or service. We establish a few Key Performance Indicators to monitor the campaign’s progress and ultimate success in increased brand awareness, potential leads, conversion, and sales.